ERIC M. CAMPBELL
DIGITAL STRATEGIST
& DESIGNER

ONLINE PORTFOLIO

ABOUT
ME

Utilizing my skills and expertise, I combine brand strategy, customer feedback, and market analytics to design dynamic campaigns that educate and influence the buyer persona. The phrase that best describes me is team player. I'm driven and hard-working, always giving priority to the company's and clients' best interests. I enjoy working in an atmosphere where everyone is helpful and supportive, starting with the leadership team and permeating throughout the organization.

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MY
WORK

My passion for the art of marketing started at Lebanon Valley College. I was able to build the framework that launched me into a multidisciplinary career path that afforded me to create a diverse portfolio that includes copywriting, graphic design, digital advertising, email marketing, web design, and videography combined with motion graphics.

Good copywriting will answer consumer concerns "What am I getting out of this?" and "How does this product/service make my life easier?"

Digital advertising allows the opportunity to reach audiences on the go.

Email Marketing provides a chance to speak directly to them, in their inbox, or at a time that is convenient for them.

Branding creates a visual and emotional connection with clients.

The versatility and adaptability of video and motion graphics can help set the right tone for branding any product. It helps attract more attention than motionless graphics.

I design for user intent and follow these 5 steps. Research, Analyze and Emphasize Buyer Persona’s, Create Journey Maps, Wireframes, Low-Fidelity Mockups & Prototypes, and Refine.

BLOGS

Blogs are a great way to generate fresh content on a website, show expertise on a topic, and can help jump-start email marketing and social media promotions to drive search traffic to your website.

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GET IN

TOUCH

I can't wait to hear from you!

531 E. Locust Street,

Mechanicsburg,

PA 17055

emcrt77@gmail.com

717-919-9897

ERIC M. CAMPBELL DIGITAL STRATEGIST & DESIGNER