COPYWRITING

Copywriting is about persuading consumers to purchase a product or service from a business. Good copywriting will answer consumer concerns "What am I getting out of this?" and "How does this product/service make my life easier?"

Copywriting is about persuading consumers to purchase a product or service from a business. Good copywriting will answer consumer concerns "What am I getting out of this?" and "How does this product/service make my life easier?" 

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There is no visual to help tell the story when writing radio scripts, so you have to be even more mindful of the message you are trying to convey to your consumer. Radio ads grab attention, involve a listener, sound believable, create a mental picture, tell a story, demand action, and keep the product at the center and the customer at the center without sounding pushy, screamy, obnoxious, or boring in 30 or 60 seconds. Below are samples of the radio spots I have written for HB Home Services.

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HB Home Services is a heating, cooling, and plumbing company serving Harrisburg and Philadelphia, Pennsylvania, and Baltimore, Maryland.

Copywriting is about persuading consumers to purchase a product or service from a business. Good copywriting will answer consumer concerns "What am I getting out of this?" and "How does this product/service make my life easier?" 

​

There is no visual to help tell the story when writing radio scripts, so you have to be even more mindful of the message you are trying to convey to your consumer. Radio ads grab attention, involve a listener, sound believable, create a mental picture, tell a story, demand action, and keep the product at the center and the customer at the center without sounding pushy, screamy, obnoxious, or boring in 30 or 60 seconds. Below are samples of the radio spots I have written for HB Home Services.

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HB Home Services is a heating, cooling, and plumbing company serving Harrisburg and Philadelphia, Pennsylvania, and Baltimore, Maryland.