COPYWRITING

Copywriting is about persuading consumers to purchase a product or service from a business. Good copywriting will answer consumer concerns "What am I getting out of this?" and "How does this product/service make my life easier?"

 

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Copywriting is about persuading consumers to purchase a product or service from a business. Good copywriting will answer consumer concerns "What am I getting out of this?" and "How does this product/service make my life easier?" 

There is no visual to help tell the story when writing radio scripts, so you have to be even more mindful of the message you are trying to convey to your consumer. Radio ads grab attention, involve a listener, sound believable, create a mental picture, tell a story, demand action, and keep the product at the center and the customer at the center without sounding pushy, screamy, obnoxious, or boring in 30 or 60 seconds. Below are samples of the radio spots I have written for HB Home Services.

HB Home Services is a heating, cooling, and plumbing company serving Harrisburg and Philadelphia, Pennsylvania, and Baltimore, Maryland.

HB Home Service (WHGB PSU) v2Heating Spot
00:00 / 00:16
HB Home GenericTopOfMind Cooling General 30HB Home Service Team
00:00 / 00:30
HB Home Pennsylvania Fall 2021 Fuel-Propane 30 REVArtist Name
00:00 / 00:30
HB MD (Friends & Family)Artist Name
00:00 / 00:29
HB MD (Friends & Family)Artist Name
00:00 / 00:29
HB MD (Friends & Family)Artist Name
00:00 / 00:29
HB Home Plumbing 30Artist Name
00:00 / 00:30
HB Home Recruitment #3 (second readthru)Artist Name
00:00 / 00:29
IT Landes Fall 2021 Fuel 30 RECUTArtist Name
00:00 / 00:30
ITL (Emergency Svc)Artist Name
00:00 / 00:29
IT Landes Fall 2021 Fuel 30 RECUTArtist Name
00:00 / 00:30
ITL (Emergency Svc)Artist Name
00:00 / 00:29
HB MD (Friends & Family)Artist Name
00:00 / 00:29
HB MD (Friends & Family)Artist Name
00:00 / 00:29

Copywriting is about persuading consumers to purchase a product or service from a business. Good copywriting will answer consumer concerns "What am I getting out of this?" and "How does this product/service make my life easier?" 

There is no visual to help tell the story when writing radio scripts, so you have to be even more mindful of the message you are trying to convey to your consumer. Radio ads grab attention, involve a listener, sound believable, create a mental picture, tell a story, demand action, and keep the product at the center and the customer at the center without sounding pushy, screamy, obnoxious, or boring in 30 or 60 seconds. Below are samples of the radio spots I have written for HB Home Services.

HB Home Services is a heating, cooling, and plumbing company serving Harrisburg and Philadelphia, Pennsylvania, and Baltimore, Maryland.

HB Home Service (WHGB PSU) v2Heating Spot
00:00 / 00:16
HB Home GenericTopOfMind Cooling General 30HB Home Service Team
00:00 / 00:30
HB Home Pennsylvania Fall 2021 Fuel-Propane 30 REVArtist Name
00:00 / 00:30
HB MD (Friends & Family)Artist Name
00:00 / 00:29
HB Home (PA Duct Cleaning)Artist Name
00:00 / 00:31
HB Home PA CoolingArtist Name
00:00 / 00:30
HB Home Plumbing 30Artist Name
00:00 / 00:30
HB Home Recruitment #3 (second readthru)Artist Name
00:00 / 00:29
IT Landes Fall 2021 Fuel 30 RECUTArtist Name
00:00 / 00:30
ITL (Emergency Svc)Artist Name
00:00 / 00:29
IT Landes (PA Duct Cleaning)Artist Name
00:00 / 00:31
IT Landes CoolingArtist Name
00:00 / 00:32
HB Home (MD Duct Cleaning)Artist Name
00:00 / 00:30
HB Home MD CoolingArtist Name
00:00 / 00:31